The Alliance is a framework for collaboration with a mission to enhance the public relations profession and its practitioners throughout the world.

It aims to provide a forum to:

• share ideas and best practice
• seek common interests and standards
• provide a better understanding of the unique
  aspects of each culture in which practitioners operate. 

And offer access to information regarding: 

• regional or international conferences and seminars
• case studies
• awards programs
• benchmarking research
• networking opportunities for professionals

And will serve as a vehicle for examining:

• ethical standards
• universal accreditation options
• other initiatives to strengthen the profession around the world

The Global Alliance Strategic Plan 2005-2008 (pdf)

All initiatives for the Alliance will be supported through external fund raising efforts that solicit donations, grants, sponsorships, usage fees, and other funding possibilities. Only those individuals who are interested in the Alliance and its activities will ever need to support its existence.