In this new century, more and more public relations practitioners represent organizations that transcend national boundaries. In addition, everyone is increasingly affected by global trends and issues. For several years, practitioners and the associations who serve them have felt a need to share ideas and best practices, seek common interests and standards, and better understand the unique aspects of each culture in which practitioners operate.

As no one association can do, the Global Alliance provides initiatives to help achieve these goals. Through cooperation, the associations and their member practitioners will be able to strengthen the influence of the public relations industry among our constituents around the world.

This new entity is an alliance of associations; there are no individual members. However, members of participating associations will benefit in a variety of ways. Interested individuals can access information regarding regional or international conferences and seminars, case studies, awards programs, benchmarking research, and other pertinent communication. The Alliance enhances networking opportunities for professionals and serves as a vehicle for examining ethical standards, universal accreditation options, and other initiatives to strengthen the profession around the world.

Take a look through our website to find out more...