To encourage the development of global standards, benchmarking and sharing of best practices, the GA offers its members a step-by-step guide to strategy development and planning. The content of the guide comes from the comPro software and is based on the latest thinking in PR.

Also included is the comPro multi-disciplinary glossary of over 600 terms, covering general management, business, strategic management, public relations, communication management, research, marketing and human resource related definitions.

Enter on any of the plan types below to preview the contents and gain access to the glossary:
 

	Enterprise Strategy
	Communication Strategy
	Communication Plan (Programmes, Campaigns, Interventions)
	Communication Activity

Further information is available by downloading the pdfs below:

• comPro Executive (pdf)
• comPro Practitioner (pdf)

in association with the Global Alliance