Global Alliance

One profession... One voice

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Issues, reports & features

Please select from the links below:



Corporate Social Responsibility
Global Alliance vision
PR around the world

Other features
 

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Corporate Social Responsibility
 

Toward a better appreciation of CSR (pdf)
John Paluszek, Senior Counsel, Corporate Responsibility, Ketchum
Impact, October 2005
 
Responses to the Global Alliance CSR Position Statement
 
Position Statement on Corporate Social Responsibility
28 June 2004
 
Corporate Social Responsibility and Public Relations - a sober and critical approach to a pervasive opportunity for our profession
Toni Muzi Falconi, GA Chair 2003, offers his views for public debate
 

Global Alliance vision
 

One Profession - One Voice: a presentation by GA Chairman Sej Motau
3rd World Public Relations Festival, Public Relations: Voices in the World
June 2006, Brasilia, Brazil

 
Presentations from the GA Executive Board at the International PR Festival
Organised by the Public Relations Society of India
2 December 2005, Delhi, India  
 
Presentations from Global Alliance AGM and CPRS conference
Quebec City, June 2004
 
The Global Alliance vision: One profession – one voice
Produced for the European Public Relations Research and Education Association (Euprera) Newsletter
by Jean Valin APR, Fellow CPRS; Chair of the Global Alliance 2004/5
January 2003
 
Tim Traverse Healy - The Global Alliance Protocol
Presentation delivered at the World Public Relations Festival, Rome, 20 June 2003
 

PR around the world
 

Report of the Global Alliance work group on Professional Credentials (pdf)

A study on the competencies assessed to award professional/ membership designations by 11 professional associations
 

World Public Relations Festival reinforces Global Alliance's mission
A report from the 4th World Public Relations Festival, which took place in Cape Town in May 2007, including links to speaker presentations.
 
PR’s Global Reputation
CIPR Director General and Global Alliance Chair Elect Colin Farrington is interviewed by Toni Muzi Falconi.
 
Global PR survey (pdf)
Results from a Global Alliance survey to gather information on the PR profession from around the world.

 

Transnationals Opt for Latin American Hubs
Juan-Carlos Molleda outlines the Public Relations trends he discerns across Latin America and the Caribbean.
 

Public Relations and Communication for Development
Sej Motau, Chair Global Alliance
 
Letter from Brazil
The role of public relations: promoting democratic values, supporting human rights and embracing of diversity. Conclusions from the 3rd World Public Relations Festival.

 
Commissioner Wallström and Plan D - the challenge to the European PR community (pdf)
Anyone who says and believes that public relations is a profession now had the chance and duty to prove it...
Tony Muzi Falconi, President of Methodos S.p.A.
 
Best Practices in PR – An Analysis of Online Press Rooms in Leading Companies around the world (pdf)
Carried out by Spain’s IBM PR team in a number of European countries, the US and Singapore

 
Disaster Communication: Lessons from the Asian Tsunami Tragedy (pdf)
An initiative commissioned by the Global Alliance
 
The Alan Campbell-Johnson Medal in recognition of outstanding service to international public relations (pdf)
Acceptance speech by Toni Muzi Falconi
13 June 2005
 
Cross-national Conflict Shifting: expanding a theory of global public relations management through quantitative content analysis (pdf)
Juan-Carlos Molleda, University of Florida, USA
Colleen Connolly-Ahern, Penn State University, USA
Candace Quinn, University of Florida, USA

 
Overview of PR around the world and principles of modern practice (pdf)
Jean Valin, APR, Fellow CPRS, Chair of the Global Alliance
CONFERP conference, Brasilia, October 2004
 
The Practice of Public Relations in Malta
Carmel Bonello, director of the Public Relations Unit at BPC International
July 2004
 
The Practice of Public Relations in Azerbaijan
Azerbaijan Public Relations Association (APRA)
March 2004
 
Eastern Canada in the Dark - PR lessons learned
Canadian Public Relations Society, Toronto Chapter Newsletter Sept 2003
7 October 2003
 
The Image of PR in Germany: A Study
Introduction: PR in Germany Facing Great Challenges
Jürgen Pitzer, President, DPRG - The German Public Relations Association
2 October 2003
 

Other features
 

From the Century of Self to a new Century of Us? (pdf)
Toni Muzi Falconi
 
A personal perspective (pdf)
Professor Tim Traverse-Healy's plenary session at the 2005 IPRA congress
 
Communicating for diversity, with diversity, in diversity
Reports from delegates at the Third World Public Relations Festival, held in Trieste in June 2005.

 
Philosophy of PR (pdf)
Sunday Odedele MCIPR

 
Who's afraid of big bad PR? (pdf)
Toni Muzi Falconi

 
Creativity and Holistic Thinking in Organisations
Research from Swedish PR Association and Stockholm School of Economics
A series of papers from a five-year
project researching Business Effective Communication
 
Integrating Real and Virtual Environments in Stakeholder Relationship Management
Toni Muzi Falconi, FERPI, Global Alliance, University of Udine (Gorizia), Senior Consultant Methodos
Fabio Ventoruzzo, FERPI, University of Udine (Gorizia), Junior Consultant Methodos
June 2004
 
Integrity: What This Means for Your Organisation
Anthea Johnston APR FPRISA
Delivered at the PRISA Reputation Management Conference 2003
21 October 2003
 
Anne Gregory FIPR, IPR UK Vice President - The Press, Public Relations and the Implications for Democracy
1 September 2003
 
Colin Farrington, Director General of the IPR UK - on Downing Street's media chief 
Interviewed by ePolitix.com, 8 August 2003
 
Michael Morley FIPR - The state of the profession
Acceptance Remarks given at the IPR Alan Campbell Johnson Medal Presentation, London, 5 June 2003