Letter from Brazil

This is also available in Spanish - read Carta de Brasil

In accordance with the principles that guide the Global Alliance for Public Relations and Communication Management for the development of the public relations profession globally, the assembled representatives of eighteen countries here in Brasilia for the “3rd World Public Relations Festival”, under the thematic banner “Voices of the World”, concluded:
 

	that the practice of Public Relations is an instrument for the development of people and nations in the construction of just societies.
	that Public Relations professionals should be engaged in the fight against injustice, discrimination and social exclusion of men and women as minimum standards to assist development and support human rights.
	that the Public Relations profession has a responsibility to lend its voice and talents in pursuit of the freedom of individuals, the acceptance of individual differences, as well as diversity in all its forms, be it ethnic or cultural, for the greater good of society.
	that Public Relations professionals pursue the establishment and enhancement of relationships with all stakeholders in order to break or reduce the barriers that hinder the access for millions of people in the world to minimum conditions to sustain themselves.
	that Public Relations must support the promotion of democratic values based on free expression, free will and free flow of information including on the internet and new technologies.

Brasília, June 28 of 2006