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Aims & Objectives

Vision: 
Recognition of the public relations profession, PRISA and its members as key role-players in Southern Africa and beyond.

Mission: 

• To establish PRISA as the authority for the public relations profession.
• To foster the professionalisation of public relations & communication management in Southern Africa.
• To set and maintain professional ethics and standards among members of the Institute.
• To provide dynamic value-added services to members of the Institute and thereby to its stakeholders.
• To establish public relations as a strategic management function.
• To continually transform the Institute to stay ahead of the dynamic changes in the social, political and economic environment.

Objectives: 

• To promote general understanding of public relations and communication management and of the value of its practice and to establish and maintain professional status and dignity for public relations practice amongst registered members of PRISA, employers and the general public.
  
• To encourage the observance of the highest standards of professional conduct by registered members of PRISA, through adherence to the PRISA Code of Professional Standards for the Practice of Public Relations.
  
• To protect the interests of all concerned in the event of any complaint of malpractice or non-adherence to the PRISA Code of Professional Standards for the Practice of Public Relations being brought against a registered member, through the application of a set of disciplinary procedures.

Membership of PRISA

Levels of Membership:

• The Accredited Public Relations Practitioner (APR) is a well qualified, widely experienced public relations expert with meaningful understanding of his organisation's overall goals and strategies. The APR is able to construct communication strategies in line with corporate goals, manage a department and its budget, evaluate advanced public relations research and communication audits. He can provide strategic input to top management - of which he is a member, either at executive, board or senior management level.
   
• The Chartered Public Relations Practitioner (CPRP) may write CPRP behind his name. The CPRP is able to manage a public relations programme, manage a budget, and advise management on public relations issues affecting the organization, or the organisation's public relations needs.
   
• Public Relations Practitioner (PRP) is the first of three senior registration levels. The PRP can plan, launch and implement communication programmes and undertake a basic evaluation of them.
   
• Associates and Affiliates have recently entered the field of public relations and are qualified for junior practitioner or assistant positions.

For further information on membership, visit www.prisa.co.za