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Alliance
Newsletter >
November 2004 Dear Colleagues and Friends of the GA New beginnings If the leaves are falling in my part of the world, they are just budding in another. The strength of the GA is its diversity of members, points of view and its determination to find commonality in an effort to unify the profession.
Website We say goodbye to our old website and welcome our new third generation website. Thanks to the efforts of IPR staff and GA web editor Marie York, we have transformed the website to include a structure that more closely follows your priorities, providing more searchable information as well as a more prominent place to list news from your country. We would like to set up a group of reporters who could send us important news items from their country and links to important events that we should know about. If you would like to volunteer, start sending us information we can post in that section. Send all items to webmaster@globalpr.org.
Knowledge centre One of the key needs of our members is to find authoritative information about public relations. We make a modest beginning this month on the website, and are working to secure state-of-the-art information on a database for our knowledge centre via a partnership agreement with Digital Management AG. This database contains both theory and best practice, featuring cases studies that will assist the PR professional in every day work. The database is just the tip of the iceberg. A complete web-based software application makes the database come alive as a tool to prepare communication strategies for example. We should have more news on this front shortly.
2nd WPRF in Trieste, Italy, 28-30 June - Diversity it is! Thanks to the efforts of FERPI and our past Chair, the GA has agreed to schedule its AGM amidst the second World Public Relations Festival, to be held in the spectacular city of Trieste in Italy. Visit the website www.wprf.org for complete details, and the 400 word manifesto on diversity. Please consider linking your website to the festival’s and distributing the manifesto to your members. 'Communicating in diversity.. with diversity... for diversity' is the theme of this major gathering, which is being held in conjunction with several key GA partners in support of our Italian partner FERPI. This is a formula that the GA has adopted to hold its AGM or executive board meetings. Speakers from the GA leadership can offer their expertise and reduced fees charged by outside speakers. You can take advantage of this by planning to host future meetings of the GA. Contact the Chair for further information.
Recent visits and new GA members Global Alliance leaders visited several GA partner conferences over the past few months. By far the largest gathering was the PRSA conference in New York with over 4,000 delegates in attendance. Our thanks to PRSA for the opportunity to address conference participants and make valuable contacts. We were also present at the Congresso Ibero Americo in Brasilia in October and visited the Associacion Cubana de Communicadores Sociales. Our Swedish partner hosted us at a successful workshop on corporate social responsibility in Stockholm. Subsequently we helped our executive board in London in conjunction with the extremely successful IPR conference on ‘Powerful PR’. Next month we will be present - once more focusing on CSR issues - at the IABC Eurocom conference in Brussels. See website for more information http://europe.iabc.com/events/eurocomm04. GA members are entitled to the members' rate. We are pleased to welcome PRIME, an organisation regrouping European PR students, and the Institute of Public Relations in Malaysia as members, and the ACCS in Cuba as a provisional member.
Advancing our work on strategic priorities We are moving forward with our work. Ratification of the ethics protocol is continuing with a deadline of December 2006 for full ratification. Benchmarking of individual accreditation (e.g. APR) is being updated with a view to explore the possibility of setting global standards. We have started to tackle the monumental task of exploring curriculum standards. This month, we are distributing this online survey: http://www.surveymonkey.com/s.asp?u=53857707755 and are asking you to distribute widely to all education institutions in your country in order to survey the landscape. The survey has already been sent to US education institutions. Please complete the online survey before December 2004 and help us get a handle on this important piece of work for the profession. Current IPR President Ann Gregory FIPR has agreed to chair the GA research committee and will give thought to an approach that will try to bridge the gap between practice and academia. The PR Landscapes series can be accessed at www.globalpr.org/knowledge/landscapes.asp. You will find 12 country profiles describing how PR is practiced in various parts of the world. Nine more are being developed and will be posted on our website soon. This valuable information is copyright to the GA.
Additional news, papers and resources on the GA website
Visit Issues, reports and features to view the above. Best wishes for the holiday season. The Global Alliance - One profession, one voice
Jean Valin APR Fellow CPRS
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