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Latest
Features
A
Global Alliance guide to understanding Public Relations in
Germany
With a well-known intellectual tradition and
a powerful industry, the Public Relations field in Germany
is one of the most sophisticated in the world and certainly
one of the most fascinating. Now, with the release of the
German PR Landscape - a document containing facts, figures
and key developments of the public relations sector with
environmental and infra-structural information as complement
- Public Relations professionals have an easy and one-stop
resource to know more about the landscape for the practice
of Public Relations in Germany.
The German Landscape results from a cooperation between
members of the German Public Relations Association (DPRG -
www.dprg.de) and the Global Alliance PR Landscapes project
team, leaded by Prof. Juan Carlos Molleda from the
University of Florida. The Global Alliance is proud to
publish this document and thanks the special cooperation of
Verena Kämpgen and Thorsten Luetzler from the “International
PR” group at DPRG.
With the release of another document, the PR Landscapes
series now features seventeen countries becoming one of the
most important business guides available for those who need
comprehensive and relevant data to practice Public Relations
worldwide.
The Global Alliance target for this year is to produce at
least 8 additional Landscapes, including areas of the world
that have not been documented in existing trade or academic
literature. More documents are already in the making, such
as Colombia and Russia, and the GA encourages association
members whose countries have not been profiled yet to submit
their Landscapes
The PR Landscapes have proved to be useful to further
understand the progress of the public relations practice
globally. For further information, please contact the
coordinators of the project Juan-Carlos Molleda (jmolleda@jou.ufl.edu) or Jean Valin (valinj@tc.gc.ca).
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