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Alliance
News > Call
for Papers on International Case Studies
New Case
Studies for The Evolution of Public Relations:
Case Studies from Countries in Transition (2nd edition)
Judy VanSlyke Turk, Linda H. Scanlan, Editors
The original edition of this book, containing 13 cases, was compiled in
1998 for use in a "Teaching the Teachers" workshop in the
Baltic States and Baltic Russia, sponsored by the Soros Foundation/Open
Society and the U.S. Information Agency. It was published, with two
additional cases, in 1999 by the Institute for Public Relations Research
and Education, now the Institute for Public Relations, which also will
publish this new edition.
The editors seek cases that focus on public relations campaigns in
countries where public relations is a developing, evolving discipline or
profession. While not limited to these regions, such cases are likely to
come from countries in Africa, Central and Eastern Europe, the Newly
Independent States of the former Soviet Union, Latin America, the Middle
East and Southeast Asia. The cases should be useful to the following
target audiences for the book:
- Practitioners from or those working in
the regions cited
- Students from those regions studying
public relations
- Students from more developed markets
such as the United States and Europe who are studying international
public relations
Cases submitted for review should be
organized into the following sections:
- Executive Summary
- Problem Statement
- Background (of the problem and the
country), including a summary of research done into the problem
- Goals and Objectives of the campaign
- Strategic Tactics and Techniques used
in the campaign, including identification of the budget allocated to
the campaign
- Results Achieved
- Conclusions, including discussion of
why the campaign succeeded or failed and recommendations for similar
future situations
- Teaching Notes, a new addition to this
edition. Authors may wish to visit cases selected in the Arthur Page
Society annual competition for examples http://www.awpagesociety.com/public/news/2003case-awards.html
In selecting cases for publication, the
editors will consider
- Quality and thoroughness of the case
presentation
- Usefulness of the case to public
relations professors, students and practitioners
- Some consideration also will be given
to geographic and situational diversity so that cases represent a
broad cross-section of public relations practice.
Timeline for Case Selection:
- August 20, 2003 --Two page proposals
summarizing the case must be submitted electronically to Linda H.
Scanlan linscan@cox.net
- September 30, 2003 -- Authors of
selected proposals notified that they should proceed to develop the
full case study.
- January 1, 2004 -- Completed case
study due in both electronic and hard copy format. (Cases should be
20-30 pages, 8 1/2x11 doubled spaced in Microsoft Word or compatible
word processing program.)
- April 1, 2004 -- Publication date.
For more
information, contact Linda Scanlan (linscan@cox.net)
or Judy VanSlyke Turk (jvturk@vcu.edu).
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