General topics include:

Messaging in Public Relations; Public Relations Measurement and ROI; Crisis Communication; Reputation Management; PR Tactics from the Experts; Professional Lobby; CEO's views of Public Relations; Social Media in PR

Workshops on Topics like:

Weblogs; Ipods; Video Communication; Technological gadgets

The Summit on Measurement will challenge delegates to think and position measurement as an integral component of strategic public relations practice.

Program sessions will help conference delegates discover the latest innovations and methodologies, ponder the future of measurement and evaluation, and view case study presentations about some of the world's most successful public relations measurement campaigns.

Networking opportunities where professionals can make connections and learn from international leaders in the field, and from each other, are abundant.

One of the most interesting points in the event will be the Official Presentation of the updated "Mexican Statement of Public Relations", an important document containing important contributions to a better understanding of Public Relations initially presented in 1978. The new document will try to enforce a contemporary understanding of Public Relations taking into account the reality of Latin America.

PRSA 2007 International Conference, PR Evolution: Innovation. Collaboration. Influence.

Join the PR Evolution and help shape the future of public relations!

Learn new strategies and tactics — including ways to capitalize on new media and technologies — from more than 200 experts while sharing insights with thousands of your industry peers October 20-23 at the Public Relations Society of America’s 2007 International Conference, PR Evolution: Innovation. Collaboration. Influence.

Join us in Philadelphia, Pennsylvania, for keynotes with “Meet the Press” moderator Tim Russert, acclaimed actress and humanitarian activist Mia Farrow, leading U.S. political strategist Donna Brazile, and others.

Session Highlights:

Communications that Connect: Innovative Uses of Technology to Reach a Global Internal Audience * Campaigning on YouTube and in Second Life * Understanding and Influencing the New Influencers The Global Challenge: Why Public Relations Around the World Is Critical to You and Your Organization * Cross Border Communications: Practicing Public Relations in a North American Marketplace * Insights into Effective Multicultural Marketing Campaigns * Rebuilding America's Global Reputation: The Impact of Election 2008 * The New Landscape: The Evolution of Hispanic Media & Measurement Leveraging Multicultural Communities in a Public Relations Campaign * Communications that Connect: Innovative Uses of Technology to Reach a Global Internal Audience * Video Blogging to Build Brand Reputation * Cross Border Communications: Practicing Public Relations in a North American Marketplace * Think the Press Release is Dead? Think Again * Strange Bedfellows: How Environment and Development Issues Bring Companies, Activists, Communities and Other Interests Together and more!

Meet, mingle and share expertise at our networking events including the International Section dinner to honor the 2007 PRSA Atlas Award for Lifetime Achievement in International Public Relations.

The Conference on the Power of Public Relations – Think Global and Act Local explores the various integrated and intertwined public relations practices in the world today, and provides a provocative look at how public relations professionals from around the world can exert their influences in different environments to help government, corporations and individuals achieve success.

This one-day conference takes place on Thursday 8 November 2007 at Claridge's Hotel, London, UK. The CIPR President will host a drinks reception at the CIPR Public Relations Centre at 32 St James's Square, London on Wednesday 7 November from 6-8pm.

Drawing from India’s nation building efforts, Infrastructure Development is currently at the core of country’s economic efforts and will be the subject of the most important PR gathering in all India. In a developing society, PR practitioners firmly believe they have a role in helping explain the importance of this sector to as many as possible.

By identifying and presenting examples of best practice, empirical investigation and new concepts for modelling and understanding the rapid changes in relationship management, EuroBlog 2008 will shape the agenda for social media discussion.

Sub-Themes include

Themed "The Public Benefit of Public Relations: Developing Society through Effective Communication" the event will:

* Encourage best practice through the use of case study material from PR practitioners around the world

* Stimulate debate and discussion on relevant global industry issues

* Create the ideal environment for networking with PR practitioners from a variety of different backgrounds

* Celebrate the success and growth of the PR industry on an international basis

* Examine the future of the PR industry and what needs to be done to ensure its survival

A variety of fringe activities will create a week of events around the Festival to showcase our industry and celebrate the 60th anniversary of the Chartered Institute of Public Relations (UK).